How to Promote a Car Tinting Business.
Planning to start a car window tinting business? You need to do one thing among many other things. Promote the business. Actually any business, big or small needs promotion. Without it the business may not see the light of the day.
Well, you have an idea and you have managed the investment it needs. You are ready to set up office and employ people. But there must be customers for your business. They are the ones going to bring in the money you need. Customers will come in only when they get to know of your business.
We assume that car tinting is a business that is not very common in your city. There is a fat chance that your company may be able to last. If there are others already in the market ahead of you, the going gets tough for a beginner.
What are the ways in which you can promote your work? If it is a small town you have an advantage. It is easier to promote things among a small population than among a few million people.
Research. That is the first step. Example, If you would be based in Edmond Oklahoma. Look up window tinting Edmond Ok Research into the people and their lifestyle in the area you are in. How many people have cars? How many are already tinted? Your target will be those that have cars and haven’t got it tinted yet. Now plan a marketing strategy. What is the most popularly used medium in your town?
Do people still stick to newspapers? Do they watch television a lot? The answers to these will be the stepping stones to your solution. Even if it is a small location and not very thickly populated, it is possible that the population is young. If so, they may be aware of online marketing ways. In which case, use a website. First build a website for your business and then SEO it. This way it will appear in the search engine’s pages at the top or at least on the first page. This way more people will eye your company.
Once you have the website and it is receiving hits, see what ways are available to increase the number of potential converts. All of these take time and you must keep at it. Keep track of the number of visitors. How many visitors take keen interest in buying maybe at a future time if not today? Is it possible to reach out to them later?
Promote your website, essentially your business online. Use social media and marketing to make your company popular. While focusing on the marketing methods, don’t lose track of offline activities. In small places, word of mouth publicity also helps. People who drop in to your store/office may be handed a visiting card that they can keep. Put up a board at a place outside the office where passersby will notice.
When the business has picked up, which could be a year from the start, you will still need to continue the promotion efforts. Running a business is not a onetime activity.